AGENDA
We’re crafting a conference of industry leaders and recruiting power houses for our 2020 Meeting of the Minds.
Take a look at our 2019 Schedule below to see the topics we covered!
September 17th, 2019
9:00-10:00 – Conference Registration – Breakfast
Welcome Speech from Sean Self & Self Opportunity
10:15-11:00 – Keynote Speaker
Kelli Valade – CEO & President of TDN2K
How a Strong Company Culture Accelerates your Brand
In today’s workplace, it is more important than ever to lead with purpose. Every department plays a pivotal role in shaping the brand, both internally and externally. Unfortunately, in most organizations, department teams often work in silos independent from one another.
An organization thrives when departments work collaboratively; marketing plays an important role in generating movements and advocacy, human resources and training influences behavior and strategy from within, etc… As only TDn2K data can do, this session will set the stage and explore the current landscape then discuss how to successfully bridge the gap between departments for a more holistic, collaborative and successful approach to work.
11:15-12:00 – MBA in a Day Session One
Kevin Impelman – VP, Consulting and R&D at Hollweg Assessments
Assessing for Fit when Candidate Experience is King
During a tight labor market, finding and engaging candidates while thoroughly assessing their fit for the job and the culture can be challenging. How do you balance a quick and fun candidate experience with the need to be thorough and fair in order to make an effective hiring decision? This session will explore the latest trends in the assessment and selection market, along with the promise and pitfalls of each approach, as organizations look to hire quality talent in the current labor market.
–Learn about emerging trends in assessment and selection practices
–Identify potential considerations and limitations for many emerging selection approaches
–Understand how to evaluate organizational and position factors when deciding on a selection approach
Brian Medina & James Winfrey – Self Opportunity & Work4Labs
Social Media Recruiting and the Multiple ways to source candidates on Facebook.
In this session you will hear from two seasoned recruitment marketers. Helping you navigate the various social media recruiting channels and diving deeper into Facebook Jobs.
–How to market your jobs on Snapchat and other social sites
–Understand 3 ways to advertising on Facebook
–Utilizing the most effective tool to get all your jobs from your ATS to Facebook jobs.
Alex Cone – Director of Talent Acquisition at Jason’s Deli
Juggling Act – The life of a recruiter supporting corporate and franchise locations.
In this session two seasoned Jason’s Deli HR professionals, (Director of Recruiting and Sr. Recruiter) will share with you some of their best talent acquisition practices supporting both corporate and franchise locations. Plus the pitfalls to avoid during this Juggling Act.
What you will get out of this session:
– Fresh ideas and strategies you can leave session with that you can implement today
– See some of their recruiting tools to help them succeed with this recruiting environment
– Lots of open dialogue, collaboration, and sharing of ideas in this interactive session.
12:00-12:45 – Keynote Speaker
Rebecca Warren – Sr. Director of Talent Acquisition at Cracker Barrel
EVP is Key: How to Reset your Company Culture
In this session, Cracker Barrel Sr. Director of Talent Acquisition Rebecca Warren will share the basic steps in creating an EVP. She will guide you through the journey she took at P.F. Chang’s in creating, maximizing and socializing its EVP. Rebecca will share how the initiative fed into a broader HR initiative to define the company’s internal culture, the hard work that went into the process (42 meetings in four months!) and the post-rollout results. She will also share the process she is beginning to take at Cracker Barrel to clearly define their EVP.
–A first-hand look into the process of creating an EVP and connecting it to your company culture
–Insight into how to implement similar strategies as part of your organization’s retention and recruiting efforts
1:00-1:45 – Lunch
2:00-2:45 – Tool Time Day One Sessions
Seth Tamminga – Area Vice President of talentReef
The Impact of Employee Experience on the Hourly Workforce
Today’s workforce has more options than ever before on where they want to spend their working hours, and most modern workers seek out a quality employment experience. This experience is summed up by a combination of interactions employees have with their employer—from the culture and employment brand to the technology and tools employees use. Understanding this employee experience is critical for companies to succeed, especially those in competitive environments like the service industry where employee experience and engagement can be uniquely difficult.
–Learn some employee experience best practice
–Learn how technology can help enhance and innovate the employee experience
–Learn how an employee experience initiative can help businesses attract talent, build company culture, boost productivity and retention
Hayden Hibberd – Enterprise Account Executive at TextRecruit/iCIMS
Say Goodbye to Hectic Holiday Hiring
The holiday season is rapidly approaching and that means high-volume hiring is about to seriously ramp up. iCIMS provides concrete ways to attract holiday hires using their Recruitment Marketing Suite and Advanced Communication Suite so you can make the most of the busiest season of the year, including:
–Creative recruitment advertising campaigns with text messaging short codes
–Intelligent search capabilities to expose the right jobs to the right candidates
–AI recruiters to get the right talent on board in a timely manner
Mike Desai – Director of Sales at AllyO
What AllyO’s AI Learned From 15M+ Candidate Conversations?
Once upon a time, the protagonists of hiring gathered together to listen to what 15M+ candidate conversations reveal about hiring in the age of conversational AI and recruitment automation. Be ready to be surprised, but most importantly be ready to become a better talent acquisition professional. Come learn about:
–How companies are increasing their brand index via their talent acquisition strategy?
–How to best handle unhappy candidates?
–What are the reasons for dissatisfaction for new employees?
3:00-3:45 – MBA in a Day Session Two
Natalie Diehm – Director, Talent Acquisition at Shake Shack
Doing Well by Doing Good
How many times have we heard job seekers are searching for meaningful work? No matter your generation or expertise, we all want to feel like our work matters!
Everything we do at Shake Shack is rooted in our mission; Stand For Something Good. Our Company and our ShackFam are doing well by doing good! This session will be an interactive discussion about employee retention. Learn more about how we retain talent and have an opportunity to share your company retention wins!
– Stay Connected and Be Heard! Employee intranet serving as our LMS provides our team with a place to share their stories and celebrate each other
– Work Flexibility Making An Impact
– What Making Peanut Butter and Jelly Sandwiches Means To Us
Cheryl Early – Director of Talent Acquisition at Topgolf
Nancy Haller – Senior Manager, Talent Acquisition at Topgolf
High Volume Recruiting – Identifying and Hiring Quantity and Quality at the same time, ON TIME!
In this session we will explore systems, processes and the theories supporting high volume management recruiting and sustaining candidate quality through periods of rapid growth, expansion or change. Content from this session will help you to manage high volume and timeline driven recruiting processes while still maintaining high quality hires that will enhance your company’s brand and culture. Come prepared to share your organization’s experiences around large scale hiring initiatives (growth or change-management driven). We’re looking forward to hearing about your successes and opportunities!
–Building a framework for timelines
–Leveraging candidate sourcing
–Delivering a great experience to candidates and hiring managers
–Maintaining a strong culture during high growth periods
Deb Hallmark – Sr. Director, Talent Acquisition at CEC Entertainment
Storytelling…Your Mom Said Not to Do It, But It’s OK
Most organizations have great stories to tell about their
culture, employees and career paths; and yet, no one knows about them.
Are your stories your best kept secrets? Now, more than ever, the
candidate market wants real, authentic information about a company before they
interview.
Join us as we discuss what is worthy of a story, how to
creatively tell it and tools to help in your endeavor. In addition, learn
how to leverage communication strategies to attract diverse talent and build
brand ambassadors.
4:00-4:45 – Keynote Speaker
Stephen Howard – Leadership Expert
Igniting leaders to empower the world
Stephen Howard examines the 5 core fundamentals that highly successful people use to reach the top 1% of their industry. Through his energetic, funny, and oh-so-relatable journey to the NBA and transition from sports to business, you will learn how to game plan your way to the next level of your success while learning techniques to gain control of your mindset used by elite performers in sports, entertainment and management. It is your job to reach your potential. What are the sacrifices you must do to become a better version of yourself? “Setting the Bar” is based on concepts such as mindset, habits, teamwork, accountability with a leadership call to action.
–Leadership has never been harder but for those that can master the true skills of coaching, managing and teaching there are plenty of wins in store.
–Gratitude, committment, confidence, consistency, and execution will determine how bad you want success and your ability to attain it. Stop making excuses and achieve the success you have dreamed about!
–Learn the techniques that Stephen uses to teach elite leaders how to inspire. Get ready to have a mentality shift and to lead with a purpose.
5:00-9:00 – Community Brewery Bash
September 18th, 2019
8:00-8:45 – Breakfast
9:00-9:45 – Keynote Speaker
Emily Knight – CEO at the Texas Restaurant Association
What we’re doing to attract talent no longer works; and it never will
Traditional methods of recruitment will not close the growing employment gap. Expected to hit a national gap of more than 800,000 by 2024, come learn about new models to create a pipeline of high school, Veterans and at risk populations into your organizations.
–Understand current labor dynamics and projected risks with the restaurant and foodservice sector
–Learn new programs and models to create a predictable pipeline of talent
–Learn about partnership opportunities with the TRA to not only recruit, but retain talent across your organization
10:00-10:45 – MBA in a Day Session 3
Katie Lamb – Human Resources Manager at Williston Holdings
Attracting All Stars in a Generation of Participation Trophy “Winners”
You’ve heard the rumors and stats on the younger generations, but how can you take that information and put it to work for you? In this interactive session you’ll get some actionable takeaways on recruiting, retaining and most importantly developing Millennials and Gen Z.
Meagan Johnson – Executive Director at the Muscular Dystrophy Association
Ready, Set, “Action” – Taking Action in the Community Within Your Workplace
In this session you will see the importance of integrating your business into the local community, and how it will build trust, your brand and company culture.
–Learn key skills for integrating businesses into local communities
–Build trust within your brand
–Enhance and promote your company’s culture
11:00-11:45 – MBA in a Day Session 4
Alicia Voltmer – Counsel (Labor and Employment Law) at Greenberg Traurig, LLP
Dodge, Dip, Duck, Dive, Dodge: Avoiding Joint Employer Status
In this session, we will discuss recent legal developments related to the joint employer tests used by various federal agencies, including, without limitation, the U.S. Department of Labor, the Equal Employment Opportunity Commission, and the National Labor Relations Board. We will also discuss practical business takeaways for decreasing the risk of a joint employer finding.
–Learn about new legal developments regarding joint employer tests used by various federal agencies.
–Learn practical business takeaways for decreasing risks of joint employer findings.
Jamie Griffin – Restaurant Consultant at Good Workforce
Why do employees leave our companies and what can we do, if anything, to stop them?
Join us as we take a fresh and interactive look at one of HR’s hottest topics, Employee Retention. Don’t miss this interactive session where participants will exchange ideas and Jamie will share five proven strategies to increase employee retention.
–Define the size of the retention problem & what is at stake.
–Outline diagnostic factors for EE turnover. What ”types” of Turnover do you have?
–Share 5 Employee Retention Strategies that Work.
–Exchange Creative Retention Ideas using Mentimeter.
12:00-1:00 – Working Lunch
1:00-1:45- Tool Time Day 2 Sessions
Karin Lash – Senior Director, Channel Sales at JobCase
Leveraging the power of community
In this session we’ll share what makes the Jobcase community unique and how you can leverage it to drive brand awareness, applies and hires. In addition, you’ll get to know more about who Jobcase is, what we believe is the future of work and why we want great employers to join us in this mission.
You’ll learn:
–Who the Jobcase community is
–How we reach them with your employment opportunities
–What you can do to engage through our platform
Cindy Songne – VP, Talent Acquisition Solutions at Talroo
Candidates as Consumers: How to Optimize Your Recruiting Efforts to Attract Your Ideal Candidates
A job posting is way more than just informing candidates of an opening. In this low-unemployment environment, you need to attract them to your job specifically. In this session, Cindy Songne, VP of Talent Acquisition Solutions at Talroo, will talk about the new methods candidates are using to look for work, what they expect, and how you can differentiate yourself from your competitors. She’ll share additional information on how you can get more for your budget with performance-based advertising and the best ways to measure your recruiting success–so you can turn up what works and turn down what doesn’t.
–Better understand your ideal candidate and where to find them
–How to optimize campaigns to create better candidate experiences and conversion rates
–How to identify the best metrics to measure their recruiting performance.
James Gilliam – Manager of Agency Relations at ZipRecruiter
Hiring for Today’s Food and Beverage Industry
Demand for talent in the food and beverage industry is soaring,
thanks to an economic boom that has put more money in the average
American’s pocket. But a tight labor market and shifting demographics
have also made it more challenging than ever to find and retain top talent.
Join us for an interactive discussion with your peers regarding
simple ways to increase outreach and compete in a new talent economy.
–How to strategically target talent
–Ways to increase your pipeline
–Why AI is important to the restaurant industry and how to make it work for you.
2:00-2:45 – Keynote Speaker
Christine Magrann – Chief Operating Officer at Makeready
Creating Community – The Mission of Making Personal Connections
Our greatest opportunity to impact the world around us begins with the person in front of us. That’s why we’re committed to creating experiences where all feel welcome, cared for, and ultimately valued. At its truest, hospitality is about sharing—opening one’s doors, asking others to come in, and showing them kindness and respect. How we prepare for these moments makes all the difference.
Learn about the authentic way Makeready approaches building a team:
–We make mistakes, but we are very swift at editing. We remember our true north, but every day we analyze what we do.
–We look for people who want to be great leaders of people. This is especially true in the kitchen—we want to make sure we’re cooking for the guest and not chefs’ egos. We seek chefs that are great leaders of people just as much as they want to be great cooks in the kitchen. First and foremost, we need chefs that want to grow and develop people. You find those types of people are more humble and willing to please and at the end of the day, are true hospitalitarians. This creates success for us in the long run.
–We find the influencers—people who are highly respected in the industry. Want to work with people who have a similar fashion and drive for doing what we do.